Creating Customers
This guide shows you how to manually create new customers in your studio.
When to Create Manually?
Typical Scenarios
- Walk-in customers: Someone comes to the studio and wants to book immediately
- Phone registration: Customer calls in and doesn't have an online account
- Voucher recipients: You create an account for a gift voucher
- Corporate customers: Employees of a partner company
- Migration: Import from an old system
Self-Registration
Normally customers register themselves:
- Through your website
- When purchasing their first credit package
- When booking their first course
Step-by-Step Guide
1. Open the Customer Area
Navigate to Admin → Customers.
2. Create a New Customer
Click "Add customer" (plus button).
3. Fill in the Form
The modal has 3 tabs:
Tab 1: Personal
| Field | Required | Description |
|---|---|---|
| First name | Yes | Customer's first name |
| Last name | Yes | Customer's last name |
| Yes | For login and notifications | |
| Phone | No | Contact number |
Tab 2: Address
| Field | Required | Description |
|---|---|---|
| Street | No | Street and house number |
| Postal code | No | Zip code |
| City | No | City of residence |
| Country | No | Country (default: Germany) |
Tab 3: Settings
| Field | Description |
|---|---|
| Status | Active, Inactive, VIP, Blocked |
| Notes | Internal remarks |
4. Save
Click "Create". The customer receives:
- An account in your studio
- Optional: Invitation email with password link
After Creating
Setting a Password
The customer must set their own password:
- Open the customer detail
- Click "Send password reset"
- Customer receives email with link
- Customer sets their own password
Adding Credits
If the customer should receive credits immediately:
- Open customer detail → Tab "Credits"
- Click "Add credits"
- Select package or manual amount
- Save
Email Validation
Duplicate Check
The system automatically checks:
- Email already in the system?
- Email format valid?
Error for Duplicate
"A customer with this email address already exists."
Solution: Search for the existing customer instead of creating a new one.
Customer Sources
Tracking
Bookicorn tracks where customers come from:
| Source | Description |
|---|---|
| Manual | Manually created (admin) |
| Website | Self-registration |
| Widget | Via embedded widget |
| Invite | Via invitation link |
| Import | CSV import |
Evaluation
Under Statistics you can see:
- Customers per source
- Conversion rates
- Growth over time
Invitation Links
Alternative to Manual Creation
Instead of creating customers manually:
- Go to Marketing → Invitations
- Create a new invitation link
- Configure:
- Bonus credits
- Validity
- Max. uses
- Share the link with the customer
Advantage: Customer registers themselves, data is correct.
Import (CSV)
Mass Import
For many customers at once:
- Export customer data from old system as CSV
- Go to Customers → Import
- Upload CSV file
- Map columns to fields
- Start import
CSV Format
vorname,nachname,email,telefon
Max,Mustermann,max@example.com,0123456789
Anna,Schmidt,anna@example.com,
Required fields: vorname, nachname, email
Frequently Asked Questions
Can the customer edit their profile themselves?
Yes, in the customer dashboard under Profile they can:
- Change name
- Change email (with confirmation)
- Change phone
- Change address
What if the email is wrong?
The customer cannot log in. You can correct the email in the admin area.
Can I delete customers?
For data protection reasons, customers can only be deactivated. For GDPR requests, contact support.
Can I transfer customers between studios?
No, each studio has separate customer data. Customers can, however, be registered in multiple studios (same email).