Email Templates
Customize all automatic emails to match your branding and language.
Overview
Template Categories
| Category | Count | Examples |
|---|---|---|
| Bookings | 7 | Confirmation, reminder, cancellation |
| Account | 4 | Welcome, password reset, invitation |
| Payments | 5+ | Payment confirmation, credit expiry |
| Marketing | 2+ | Newsletter, vouchers |
| Subscriptions | 4 | Plan activation, changes |
Editor Modes
- Visual Editor: WYSIWYG editing
- Code Editor: Edit HTML directly
Editing Templates
Step by Step
- Go to Settings → Email templates
- Choose the category (e.g. Bookings)
- Click the template (e.g. Booking confirmation)
- Edit:
- Subject
- Content
- Use variables (see below)
- Send a test email to preview
- Save
Visual Editor
The visual editor offers:
- Formatting (bold, italic, lists)
- Insert links
- Insert variables with a click
Code Editor
For advanced customizations:
- Direct HTML access
- CSS styling
- Complex layouts
Variables
Customer Variables
| Variable | Output |
|---|---|
{{vorname}} | Max |
{{nachname}} | Smith |
{{email}} | max@example.com |
Class Variables
| Variable | Output |
|---|---|
{{kurs_name}} | Yoga Beginners |
{{kurs_datum}} | 01/15/2025 |
{{kurs_zeit}} | 6:00 PM |
{{kurs_ort}} | Room 1 |
{{trainer_name}} | Anna Smith |
Credit Variables
| Variable | Output |
|---|---|
{{credits_anzahl}} | 10 |
{{credits_ablauf}} | 12/31/2025 |
{{credits_wert}} | €100.00 |
Studio Variables
| Variable | Output |
|---|---|
{{studio_name}} | FitStudio Berlin |
{{studio_adresse}} | Main St. 1, 10115 Berlin |
{{studio_telefon}} | 030 12345678 |
System Variables
| Variable | Output |
|---|---|
{{buchungs_id}} | BK-2025-0042 |
{{reset_link}} | https://... |
{{login_link}} | https://... |
Template Examples
Booking Confirmation
Subject:
Your booking: {{kurs_name}} on {{kurs_datum}}
Content:
Hello {{vorname}},
your booking has been confirmed!
Class: {{kurs_name}}
Date: {{kurs_datum}}
Time: {{kurs_zeit}}
Trainer: {{trainer_name}}
Location: {{kurs_ort}}
We look forward to seeing you!
Your {{studio_name}} team
Credit Expiry Warning
Subject:
Your credits are expiring soon
Content:
Hello {{vorname}},
your {{credits_anzahl}} credits expire on
{{credits_ablauf}}.
Book a class now so your
credits don't go to waste!
[Book now]
Your {{studio_name}} team
Global Settings
Sender
| Field | Description |
|---|---|
| Sender name | Appears as "From" |
| Sender email | Reply address |
| Reply-to | Where replies go |
Logo
- Taken from branding settings
- Position: header, footer, or both
Global Header/Footer
Header: Appears at the beginning of every email
Footer: Appears at the end of every email
- Ideal for: contact, legal links, social media
Test Emails
Sending a Preview
- Open the email template
- Click "Send test email"
- Enter your email
- Email is sent with sample data
Sample Data
Test emails use:
{{vorname}}→ "Max"{{kurs_name}}→ "Yoga Beginners"- etc.
Restoring Defaults
Individual Template
- Open the template
- Click "Reset to default"
- Confirm
All Templates
Not recommended - contact support.
Design Tips
Do's
- Short, clear subject lines
- Mobile-optimized text
- Clear calls to action
- Professional tone
Don'ts
- Too many images (spam risk)
- Very long emails
- ALL CAPS in the subject
- Too many links
Email Design
Bookicorn emails have:
- Dark theme (#050505)
- Rounded containers
- Responsive layout
- Footer with legal links
Legal Notes
Required Information
Your emails should include:
- Legal notice link
- Privacy policy link
- Unsubscribe option (for marketing)
Footer Links
Included by default:
- Privacy policy
- Terms and conditions
- Legal notice
Frequently Asked Questions
Can I use HTML in templates?
Yes, in the code editor. But be careful: email clients have limitations.
Why does my email look different?
Email clients (Gmail, Outlook) render HTML differently. Always test!
Can I add attachments?
Not in templates. Invoices are automatically attached as PDFs.
Can I disable emails?
Booking confirmations are mandatory. Marketing emails can be disabled.