Communicate with customers
In the Manager you reach your customers in several ways: by email to individual people or to all participants of a session, with an announcement to all members, in chat and with invitations to new customers. This page shows which way is meant for what.
The ways at a glance
| Way | To whom | How it arrives | Addon |
|---|---|---|---|
| individual customers, all participants of a session, everyone checked in | email with your studio's branding | none | |
| Announcement | all active members | notification in the customer app and push | none |
| Chat | freely chosen customers and trainers | message in the app with push | "Messages & Course Chats" |
| Invitation campaign | new email addresses | email with an invitation link | "Campaigns" |
Bookicorn sends automatic emails such as booking confirmations or cancellations itself, see the FAQ on Bookings.
Write an email to an individual customer
You write an email to a customer from the customer sheet:
- Open Manager → Customers and tap the customer.
- Tap Email at the bottom.
- Enter the Subject and Message.
- Tap Send email.
The email goes out with your studio's branding. The customer can reply to it directly, and the reply goes to your studio's email address.
The same option is available in a session's participant list and on the waitlist via Send email next to the person.
Email all participants of a session
You write to all participants of a session from the session:
- Tap the session in the calendar.
- In the Confirmed tab, tap Email all.
- Enter the Subject and Message and tap Send email.
The email goes to all active participants with an email address. On the dashboard, the Live check-ins card has the Message all button, which writes to everyone currently checked in.
There is no email to all customers at once or to a selection from the customer list. For all members, you use an announcement.
Limits on sending emails
Emails from the Manager only go to people who are customers of your studio. There are also limits against mass mailing:
- In the first 24 hours after your studio registers, no emails can be sent to customers yet.
- Too many emails in a short time are slowed down. The Manager then tells you how long to wait.
- There is a daily email limit that depends on your plan.
Send an announcement to all members
An announcement reaches all active members of your studio as a notification in the customer app and as a push notification:
- Open Manager → Settings and there the App entry (app.bookicorn.net/einstellungen/app).
- Under Announcements, enter a Title (optional) and the Message. Below, you see how many members it goes to.
- Tap Send and confirm the question.
The announcement goes out immediately and can't be recalled. Recipients are all customers with the status Active. Under Past announcements you see what you have already sent. An announcement is not an email. Only admins can send announcements.
Chat with customers
With the "Messages & Course Chats" addon, you write to customers directly in the app:
- Open Manager → Messages (app.bookicorn.net/nachrichten).
- Tap New Message and choose one or more people.
One person makes a direct message, several make a group chat. The tabs All Messages, Direct Messages and Class Groups organize your conversations. New messages arrive at the recipient as a push notification. Trainers need the right to see messages.
Invitation campaigns to new customers
With the "Campaigns" addon, you invite new customers by email:
- Open Manager → Customers → Invitations (app.bookicorn.net/einladungen).
- Tap New campaign.
- Give the campaign a name and enter the email addresses under Recipients, one per line.
- Create the campaign and send the invitations.
Each invitation contains a personal link through which the person joins your studio. Addresses that are already customers of yours are skipped. In the overview you see how many invitations were sent and how many people have registered.
Frequently asked questions
How do I send a message to all participants of a course? In the session, in the Confirmed tab, with Email all.
Can I send an email to all my customers? There is no email to everyone. With an announcement under Settings → App, you reach all active members by notification and push.
Can customers reply to my email? Yes. The reply goes to your studio's email address.
Why can't I send an email? In the first 24 hours after registering, nothing can be sent to customers yet. After that, limits for too many emails in a short time or the daily limit may apply. The Manager shows the reason.
Can I reach customers by SMS? No. The ways are email, announcements with push, and chat.

