Communication
Bookicorn lets you communicate directly with your customers by email.
Overview
Communication Channels
| Channel | Description |
|---|---|
| Single email | To one customer |
| Bulk email | To multiple customers |
| Automatic emails | System notifications |
Automatic Emails
The system sends automatically for:
- Booking confirmation
- Booking reminder
- Cancellation confirmation
- Password reset
- Credit purchase
- Credit expiry warning
Email to a Single Customer
Step by Step
- Go to Customers
- Find the customer (search or filter)
- Open the action menu (three dots)
- Click "Send email"
- Fill in the modal:
- Subject: Meaningful subject line
- Message: Your text
- Click "Send"
Confirmation
After sending, a toast appears:
"Email was sent to max@example.com"
Email to Multiple Customers
Bulk Send
- Go to Customers
- Enable multi-select (checkboxes)
- Select the desired customers
- The floating snackbar appears at the bottom
- Click "Send email"
- Fill in subject and message
- Send
Recipients Display
In the modal you can see:
- Number of recipients
- Names of the selected customers
Sending a Password Reset
Individual
- Open customer detail
- In the "Profile" tab
- Click "Send password reset"
- Confirm in the dialog
- Customer receives email with reset link
What Does the Customer Receive?
Subject: Reset password – [Studio name]
Hi [First name],
you have requested to reset your password.
Click the following link to set a new
password:
[Link]
The link is valid for 24 hours.
Email Templates
System Templates
Under Settings → Email Templates you can customize templates:
| Template | When used |
|---|---|
| Booking confirmation | After successful booking |
| Booking reminder | 24h before course starts |
| Cancellation confirmation | After cancellation |
| Welcome email | On registration |
| Password reset | On password request |
| Payment confirmation | After payment |
| Credit expiry warning | 7 days before expiry |
Editing Templates
- Go to Settings → Email Templates
- Select the template
- Edit:
- Subject
- Content (with rich text editor)
- Use variables:
{{vorname}}– Customer first name{{kurs_name}}– Course name{{datum}}– Booking date
- Send a test email for preview
- Save
Global Email Settings
Configure Sender
Under Settings → Email Templates → Settings:
| Field | Description |
|---|---|
| Sender name | e.g. "FitStudio Berlin" |
| Sender email | e.g. "info@fitstudio.de" |
| Reply-to | Where replies are sent |
Logo and Branding
- Logo: From your branding settings
- Primary color: For buttons and accents
- Logo position: Header, footer, or both
Global Header/Footer
Text that appears in all emails:
- Header: e.g. greeting
- Footer: e.g. contact details, legal notice
Variables
Available Variables
| Variable | Description |
|---|---|
{{vorname}} | Customer first name |
{{nachname}} | Customer last name |
{{email}} | Customer email |
{{kurs_name}} | Course name |
{{kurs_datum}} | Course date |
{{kurs_zeit}} | Course time |
{{trainer_name}} | Trainer name |
{{studio_name}} | Your studio name |
{{credits_anzahl}} | Purchased/used credits |
{{credits_ablauf}} | Credit expiry date |
{{buchungs_id}} | Booking number |
{{reset_link}} | Password reset link |
Example
Template:
Hi {{vorname}},
your booking for {{kurs_name}} on {{kurs_datum}}
at {{kurs_zeit}} has been confirmed.
Your {{studio_name}} team
Output:
Hi Max,
your booking for Yoga Beginners on 15/01/2025
at 18:00 has been confirmed.
Your FitStudio Berlin team
Newsletter
Not Currently Available
Bookicorn does not currently offer an integrated newsletter feature. For newsletters, use:
- Mailchimp
- Sendinblue
- CleverReach
Tip: Export customer data (CSV) and import into a newsletter tool.
Email Log
Viewing Sent Emails
All emails are logged:
| Field | Description |
|---|---|
| Recipient | Email address |
| Subject | Subject line |
| Status | Sent, failed |
| Date | Time of dispatch |
| Error | If failed |
Permissions
Who Can Send Emails?
- Admin: Always allowed
- Trainer: With
send_emailspermission
Granting Permission
- Go to Trainers → [Name]
- Tab "Permissions"
- Enable "Send emails"
Frequently Asked Questions
Why is my email ending up in spam?
Possible causes:
- Sender email not verified
- Content looks like spam
- Too many links
Solution:
- Use a professional sender address
- Avoid spam words
- Keep emails short and relevant
Can I send attachments?
Not currently. Use links to files (e.g. Google Drive, Dropbox).
Is there a sending limit?
Yes, depending on your plan. Standard: 1,000 emails/month.
How do I see if emails were read?
Tracking (open rate) is not available for privacy reasons.