Simple, fair pricing
No hidden fees. No revenue commission. No minimum contract.
What is a booking?
A booking is created when a customer books an appointment, class or service through your studio. The booking volume determines how many bookings per month are included in your plan.
Starter
For small studios & solo trainers
Direct support in English and German
Everything in Free, plus:
- 3 add-ons of your choice
- More bookings available, up to 2500 per month
- Unlimited trainers and customers
- Your own customer app
- Your own logo, colours and fonts
- 7 design templates
- Pay add-ons available, e.g. your own domain
Professional
The complete package for growing studios
Direct support in English and German
Everything in Starter, plus:
- 8 add-ons of your choice
Premium
Maximum power for large studios & chains
Direct support in English and German
Everything in Professional, plus:
- All add-ons included
- Onboarding call in German or English
- On request: white label, design adjustments, API and a personal contact
Starter
For small studios & solo trainers
Direct support in English and German
Everything in Free, plus:
- 3 add-ons of your choice
- More bookings available, up to 2500 per month
- Unlimited trainers and customers
- Your own customer app
- Your own logo, colours and fonts
- 7 design templates
- Pay add-ons available, e.g. your own domain
Professional
The complete package for growing studios
Direct support in English and German
Everything in Starter, plus:
- 8 add-ons of your choice
Premium
Maximum power for large studios & chains
Direct support in English and German
Everything in Professional, plus:
- All add-ons included
- Onboarding call in German or English
- On request: white label, design adjustments, API and a personal contact
In every plan
- 0% booking fee
- Online payment with Stripe and PayPal
- Credit packs
- Customer management
- Embedding on your website
- App for admins and trainers
- AI assistant
- 7 languages
You choose how many bookings you need when you buy. You can change the tier at any time.
All prices excl. VAT · Prices automatically adjust to your booking volume.
No time? We set up your studio completely for you
Sit back and relax: we build your offerings, schedules, payment methods and booking page ready to go. Including one hour of personal training so you confidently take bookings from day one.
Prefer to start yourself? Our guided assistant gets you ready in just a few minutes.
A short call
We figure out together how your studio works.
We build it all
Offerings, schedules, payment methods and your booking page.
Personal training
One hour of direct guidance so you master everything.
Ready and live
Your page is fully set up and ready for bookings.
Included in all plans
Every plan - including the free one - comes with these core features. No hidden features that only unlock with expensive plans.
Course management & bookings
- Unlimited courses & customers
- Single sessions & course series (weekly, bi-weekly etc.)
- Unlimited trainer assignment to courses
- Calendar with 3 views (week, list, tiles)
- Filter by category, trainer, time of day
- Course categories with icons & colors, difficulty levels
- Booking confirmations via email
- Configurable cancellation period, booking window & booking cutoff
Analytics & statistics
- Dashboard with key metrics
- Booking & revenue statistics
- Transaction overview
Customer management
- Customer list with search & filter
- Customer details (booking history, credits, contact)
- Invite customers via email & invitation links
Locations & rooms
- Manage multiple locations
- Rooms per location, assignable to courses
Reviews
- Customers rate studio & courses
- Star rating + categories
- Manage reviews in admin
Notifications
- Booking, cancellation & reminder emails
- Customizable email templates
- Notification center in admin
Settings & customization
- 7 design templates (colors and fonts)
- Freely customizable terminology
- Booking & payout settings
Public presence
- Studio profile page on bookicorn.net
- SEO-optimized, course schedule & reviews
- Discover & marketplace page
Platform
- Responsive (desktop + mobile)
- Dark mode
- Multilingual (7 languages)
Flexible payment system & payments
- Create & sell credit packages
- Flexible pricing (credits, euros or both)
- Online payments via Stripe (card, SEPA, Google Pay, Apple Pay)
- Direct payment for courses
- PCI compliant · no Stripe account needed
What we don't charge for
We don't take a share of your bookings. Standard Stripe transaction fees apply.
Cancel at the end of your billing period. No fine print.
Your plan has no setup costs. Only the Custom domain add-on comes with a one-time setup.
Selectable add-ons
Extend your plan with exactly the features you need. You can add or remove add-ons at any time in your dashboard.
Free: 1 add-on · Starter: 3 add-ons · Professional: 8 add-ons · Premium: all regular add-ons · Pay add-ons always cost extra
Detailed comparison
All features and support levels at a glance
| Add-ons | 1 included | 3 included | 8 included | All regular ones included | Custom |
| Paid add-ons | Not available | Available | Available | Available | Custom |
| Booking volume | Up to 50 bookings per month | Your choice | Your choice | Your choice | Your choice |
| Trainers | Up to 10 | Unlimited | Unlimited | Unlimited | Unlimited |
| Customers | Up to 50 | Unlimited | Unlimited | Unlimited | Unlimited |
| Setup | Guided self-service | Guided self-service | Guided self-service | Onboarding call in German or English | Custom |
| Email support | Standard | Prioritized | Prioritized | Custom with SLA | |
| AI assistant and help articles | |||||
| App for admins and trainers | |||||
| Customer app | |||||
| Design templates | Basic | 7 templates | 7 templates | 7 templates | Custom |
| Logo and your own branding | Bookicorn branding | Logo, colors and fonts | Logo, colors and fonts | Logo, colors and fonts | Custom |
| Customer area in your own design | As an add-on | As an add-on | As an add-on | As an add-on | Custom |
| Custom domain | As a pay add-on | As a pay add-on | As a pay add-on | Custom | |
| White label | On request | Custom | |||
| Custom design adjustments | On request | Custom | |||
| Embedding on your website | |||||
| Customer management (CRM) | |||||
| Transaction management | |||||
| 0% booking fee from Bookicorn | |||||
| Online payment with Stripe and PayPal | |||||
| Credit packs | |||||
| Multilingual (7 languages) | |||||
| API and integrations | On request | ||||
| Personal contact person | On request |
You choose how many bookings you need when you buy. You can change the tier at any time.
No, you don't. The booking system is intentionally kept clear and simple. Creating courses, adjusting schedules or managing participant lists works without any technical background.
Ready for modern course management?
The Free plan stays free forever, and you can try every feature for 14 days. No credit card required.

Daniel Haenle
Your contact person
No bot, no ticket system - personal consultation.






