Your Own Mobile App

Category: Marketing | Code: white_label_app

With the Mobile App addon, your studio gets a fully branded app of its own in the Apple App Store and Google Play Store. Customers don't download "Bookicorn" – they download "Yoga with Maria" or "FitBox Munich" – your brand, your presence.

What you get

Your own app in the App Store and Google Play under your studio name
Complete white label – no Bookicorn logo or name visible
Custom app name, icon, and colors
All Bookicorn features (bookings, credits, course schedule, profile, chat)
Push notifications directly from your brand
Automatic updates – you don't need to deploy anything yourself

Why have your own app?

Professional appearance

Your own app signals professionalism and credibility. Customers who have "your" app on their home screen feel more connected to the studio than customers using a generic booking platform.

Higher customer retention

App icon on the home screen = permanent brand contact
Push notifications directly from your brand (not from "Bookicorn")
Customers return more often when the app is in their daily field of view

Push notifications as a marketing channel

With your own app you can send push notifications directly to your customers:

Fill last-minute available spots
Announce new courses
Communicate promotions and vouchers
Immediately report course changes or cancellations

Tip: Push notifications have a significantly higher open rate than emails (often 50–80% vs. 20–30%). Use this channel strategically, but not excessively – a maximum of 1–2 pushes per week.

Activation and setup

Step 1: Activate the addon

Go to Settings → Addons
Activate Your Own Mobile App
You will be directed to a setup wizard

Step 2: Configure app details

In the setup wizard you enter the following information:

App name: Displayed in the App Store and under the icon (max. 30 characters)
App icon: Square image, at least 1024×1024px, PNG without transparency
Splash screen: Loading screen at app start (optional – default uses your icon)
Primary color: Main color of the app (buttons, navigation, highlights)
Secondary color: Accent color for backgrounds and highlights

Recommended image specifications

App icon: 1024×1024px, PNG, no rounded corners (iOS and Android round them automatically) Splash screen: 2048×2048px, PNG, logo centered on a solid background No transparency – App Stores reject images with transparency

Step 3: App Store accounts (one-time)

For your app to appear under your name, you need your own developer accounts:

Apple App Store:

Apple Developer Account: $99/year (register once with Apple)
Enter your account details in Bookicorn – we take care of the rest

Google Play Store:

Google Play Developer Account: $25 one-time fee
Enter your account details in Bookicorn

Note: The costs for the developer accounts are paid directly to Apple/Google and are separate from the addon fee. Bookicorn handles the technical submission of the app.

Step 4: Publication

After you submit your app details, the Bookicorn team takes over:

Build the app for iOS and Android
Submit to App Store and Google Play
Guide through the review process (Apple: 1–3 business days, Google: 1–2 business days)
You will be notified as soon as the app is live

Feature scope of the app

Your white-label app has the same features as the standard Bookicorn app:

Customer features

Course schedule: All courses with booking options
Bookings: Book courses, cancel, join waitlist
Credit wallet: Buy credits, view balance
My profile: Personal details, payment methods
Messages: Chat with the studio (requires Chat & Messaging addon)
Vouchers: Redeem discount codes (requires Voucher System addon)

Push notifications

Customers receive push notifications for:

Booking confirmations and reminders
Course changes or cancellations
New messages from the studio
Promotions and offers (manually sendable)

Sending push notifications to customers

As an admin you can send push notifications directly from the dashboard:

Go to Marketing → Push Notifications → New Message
Choose the target group: all customers, active customers only, or participants of a specific course
Write the title and body text
Optionally: link to a specific section of the app (e.g. course schedule)
Send immediately or schedule the send time

Effective push notification

Title: "Available spots: Yoga tonight" Text: "Only 3 spots left for the yoga class tonight at 7:00 PM. Book now!" Link: Directly to the course booking page

Best practices for push notifications

Relevant: Only send messages that are genuinely useful to the recipient
Good timing: Not at night or very early in the morning
Action-oriented: Clear call to action ("Book now", "Secure your spot")
Measured: Maximum 1–2 notifications per week – otherwise customers will uninstall the app

App updates and maintenance

You don't need to do anything yourself. The Bookicorn team:

Publishes regular updates for security and new features
Adapts the app for iOS/Android system updates
Handles App Store compliance requirements

Note: If you want to change your app's branding (new logo, different colors), a new app version must be submitted. This typically takes 1–3 business days.

No Bookicorn branding

In your white-label app, no Bookicorn branding is visible:

No Bookicorn logo in the app
No "Powered by Bookicorn" in the footer navigation
No Bookicorn links
In the App Store, the app appears under your developer account

Customers won't know that their studio app is powered by Bookicorn.

Promoting your app

QR code for app download

Bookicorn generates a QR code for you that links directly to your app download page. Use it on:

Flyers and business cards
In the studio environment (entrance, changing rooms, reception)
Social media posts
Email signature

Sharing the download link

In addition to the QR code, you get a landing page: studio.bookicorn.app/[your-studio] – this page automatically detects the operating system and redirects to the correct App Store.

Social media campaign for the app launch

Launch post for social media

"Our own app is live! From now on you can book courses, manage your balance, and receive updates directly through the [Studio Name] app. Download it now: [Link]"

Include: Screenshot of the app or a short demo video

In-studio promotion

Sticker or small sign at the reception: "Booking a course? Download our app now."
Hang a QR code in the changing room
Encourage trainers to actively point customers to the app

Frequently asked questions

How long does it take for the app to go live? After submitting all app details and images, it typically takes 5–10 business days until publication – including the App Store review by Apple and Google.

Can I have the app without my own developer accounts? No. For the app to appear under your name, your own accounts are required. Without your own accounts, the app would appear under the Bookicorn account.

What happens if I cancel the addon? The app is removed from the App Stores. Customers who have already installed it can still use it until they reset their device – but they won't receive any more updates.

Can the app be optimized for tablet users? The app is optimized for smartphones. On tablets it runs in smartphone mode.

Is there a minimum contract term for the addon? The addon can be cancelled monthly. Keep in mind that the setup effort (App Store setup) does not amortize with a very short usage period.